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Track 01 · Syllabus

E-Commerce Scale-Up

A Meta Blueprint–anchored curriculum for DTC operators pushing past $10M — creative velocity, Advantage+, and measurement that survives iOS.

Modules
8
Total hours
42
Source
Meta Blueprint
Cert path
Meta Certified Media Buying Professional (400-101)
M01 · Meta Blueprint · Ads Manager Fundamentals

Get Started with Meta Ads Manager

3h
  • Navigate the campaign → ad set → ad hierarchy
  • Configure billing, business assets, and permissions
  • Structure accounts for scale in Business Manager
M02 · Meta Blueprint · Set Up the Meta Pixel and CAPI

Meta Pixel & Conversions API

5h
  • Deploy the Pixel via GTM and validate with Event Manager
  • Stand up server-side CAPI (Shopify, custom, gateway)
  • Deduplicate events and lift EMQ to 8+
M03 · Meta Blueprint · Build ASC Campaigns

Advantage+ Shopping Campaigns (ASC)

6h
  • Launch ASC with existing-customer budget caps
  • Structure creative for algorithmic exploration
  • Read ASC diagnostics vs. manual BAU campaigns
M04 · Meta Blueprint · Design Creative for Meta Advantage+

Creative for Advantage+

5h
  • Brief a weekly UGC + static + motion cadence
  • Use Advantage+ Creative enhancements without cannibalizing brand
  • Score creatives with the Meta Creative Diagnostics matrix
M05 · Meta Blueprint · Manage Product Catalogs

Product Catalogs & Advantage+ Catalog Ads

4h
  • Wire Shopify / feed sources with nightly sync
  • Segment product sets by margin and velocity
  • Run DPA retargeting + prospecting off one catalog
M06 · TikTok Academy · Creative Codes & Spark Ads

TikTok Ads Manager — Creative Velocity

5h
  • Launch Spark Ads from creator handles
  • Ship 15 creatives / week without agency drag
  • Optimize for CVR with Smart Performance Campaigns
M07 · Meta Blueprint · Measure Campaign Performance

Measurement, MMM & Incrementality

6h
  • Run Meta Conversion Lift & geo holdouts
  • Blend Northbeam / Triple Whale with Ads Reporting
  • Set MER + nCAC targets by channel
M08 · Meta Blueprint Certification

Certification Lab — 400-101

8h
  • Practice exam with cohort scoring
  • Case-study defense: scale a $2M/mo DTC brand
  • Sit the Meta Certified Media Buying Professional exam

Ready to enroll in E-Commerce Scale-Up?

Cohorts run every 6 weeks. Modules ship straight from Meta Blueprint, taught by operators who bill on it.

See upcoming cohorts →